Naked – Well Being – Strawberry Banana
March 3rd, 2010So I noticed something weird when on a service call recently. Usually stop at Sheetz if my trip is more than three hours for a pitstop, and I usually buy a Naked juice drink if they don’t carry Honest Tea at that particular store. So, instead of my usual Blue Machine, I grabbed a rather delicious looking Strawberry Banana puree, and was not disappointed at all by the taste.
It wasn’t until I looked at the nutrition information that my dismay began to grow. Click on that link, wait for the horrible flash website to finish it’s spasms, and click both “What’s Inside” and “Nutritional Information”. Notice anything strange? It claims to have over twenty pureed strawberries and more than a whole banana, chopped up and inside the bottle. Great, right? Look at the nutritional information. No Vitamin C, no Fiber.
Let’s assume the strawberries are medium sized (12 grams each), and make about a cup pureed (232 grams). Supposed to be 227% of your daily Vitamin C and 5 grams of fiber, but the bottle claims none.
Let’s assume they used one large banana at 136 grams. Supposed to be 20% of your daily Vitamin C and another 4 grams of fiber, but the bottle claims none.
So how did they get rid of 247% of your daily Vitamin C and 9 grams of your RDA for fiber out of the strawberry and banana puree? I wrote to ask them, and their first reply was a horrible form letter which completely ignored my question. Not to be deterred, I wrote back politely and again asked what happened to the nutrients:
Yes, I grabbed the one I purchased because it contained puree, and I prefer a drink with a little heft to it. I usually get Blue Machine considering how delicious it is, but in this case decided on something a little different.
I noticed, however, that you didn’t address my question in your reply: the bottle claims 22 strawberries, the ingredients list strawberry puree, yet the nutrition panel claims there isn’t any fiber or Vitamin C in it.
A month later, they get back to me:
First I’d like to provide information regarding the amount of vitamin C in our Strawberry Banana smoothie. Generally, yes, strawberries are a good source of Vitamin C; however, Vitamin C can degrade in the presence of oxygen. Our “Enjoy By” dates -by law- need to reflect the amount of nutrients in the product. There may be losses as a result of distribution and exposure to oxygen along the way. So you may see 0% listed on the package for this reason.
Regarding the amount of fiber in our Strawberry Banana, our smoothies do include fruit purees in which the seeds and/or peels of the fruit are included in the bottle so there may be traces of fiber from these parts of the fruits. Fruit juice is known to not have much fiber naturally because we’re not including the actual fruit in the beverage. Usually the skin, rinds, and mass of the fruit–that gives fruit its fiber–is left behind after it’s juiced. The value of fiber listed is what is measured on analysis and we are held to FDA standards for nutrition labeling.
So, the long and the short of it is the Vitamin C degrades because the long process between a raw food and the bottle you enjoy from the cooler. The fiber was never the bottle at all, it depended upon the definition of ‘puree’. Not simply “to grind or crush food“, but specifically to strain the food.
And this seems uniform across their bottles. I never bothered reading beyond the nutritional information and the “What’s Inside”. My beloved Blue Machine has fiber and Vitamin C added back into it. So, I guess it is healthier by far than soda or mainstream tea, probably healthier than a low-sugar tea, but in no way is it anything close to a whole food as their labeling would have you believe. I’ll probably skip the expense from now on and just grab an Honest Tea at 60 per bottle and save myself the extra 280 calories.







